Leveraging CRM in your Hotel Business

Almost every businesses heavily relies on customer relations and that decide whether business will shine organically or get lost in the sea of competitors and available choices. A good business focusing of customer relations reap praise, and praise wins you many more customers.

These relation around any touch points with your customers or incoming enquiries. Question a business should ask itself.
Q. Are your customers left out with unanswered queries?
Q. Have we provided timely and complete information to help them out?
Q. Is there any information which could benefit them which they might miss?
Q. How can we let them better recall us?

Delighted customers are never silent

Your property and hospitality impression on your customers always leaves an imprint. They recall these experiences even after leaving out your property. A good experience can turn into multifold returns for business. People often recommends their good experiences with their networks friends, family, colleagues etc. that what essentially a social being does, Like ant telling where they found sugar cube (i.e. a delightful experience) and in the era of social media people are more likely to put up their experiences.

A transition from Guest Book to Modern CRM

Good 'ol guest book are a great recordkeeper but only using that stop you from leveraging your old customers.
Now coming back to our initial questions, can we get them answered rightly so?
Here comes the CRM ( Customer Relationship Management ) which handles all your customers data and their incoming queries also all at one place. It will help business in streamlining any communication with prospective guests and their experience in form of feedback at one place.

Here are few suggestions how come your CRM can help you out in deriving more power to your business.

Send a revisit reminders to your past guests even if they aren't coming themselves, they can recommend their friends and family. People want their loved ones to have good experiences so if they liked it they are highly likely to mention or recommend others.

Send off-season discount offers to your past customers that are too good to ignore. A off-season offer to revisiting guests is a treat as it helps in filling up vacant inventory. New customers are not incentivized with discount.

Let your old customers know the best season to visit or some local festivities offering completely new experience.

Collect reviews and testimonials from the guest info available in the CRM.

Timely informing your customers about their upcoming bookings and check-in and check-outs. Also how about adding the detailed way they can either forward their journey or go back from the city. All can be managed via automated communications.

Modern CRM helps in managing -

1. Centralized guest records
2. Email and WhatsApp Business integration for marketing and retargeting
3. Detailed guest record to never miss a single detail
4. Help in serving your customers better.
5. Linked feedback collection from guests.
6. Marketing campaign linked enquiry management
7. Enquiry followup & status tagging to keep record updated
8. Automated communications on different touch points

CRM for Hotels can provide you better system to record your customers data, feedbacks, handling enquiries, communication and providing delightful experiences.

Jhattse Business PMS for Hotels offer inbuild CRM, Feedback management, WhatsApp and Mail Integration for retargeting previous guests. A single management portal to help you out in managing your hotel business from a single touch point with accessibility while where ever you are with omni-present offline and online availability across all digital platforms (Windows, Android, Web).

Know more about the Jhattse Business PMS for Hotels with CRM to check all capabilities and how can fill your needs.
Visit Today https://business.jhattse.com/products/hotel-management-software